AnimalAdoption.org.uk is pleased to offer it’s support to WWF (World Wildlife Foundation) by highlighting the plight of the worlds most endangered species. Although not associated in anyway with WWF, we are proud to help publicise the hard work carried out since its foundation in 1961 amid fears that habitat destruction and hunting would soon bring about the extinction of much of Africa’s wildlife.

Although the organisation’s international headquarters were established in Switzerland, and WWF offices were set up in many countries, the WWF was originaly found in the UK. By the end of the 1970s, the focus of WWF’s work had broadened to encompass not only the conservation of wildlife and habitats, but also the wider implications of man’s activities on the environment.

WWF is the world’s largest independent global conservation organisation. They work to address global threats such as climate change, the consumption of natural resources and the use of toxic chemicals, and influence attitudes and behaviour through lobbying, campaigning and education. However, they are best known for their programmes to protect endangered species and their habitats, and much of their work is in areas where the most critically endangered wildlife and the least protected habitats are found.